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Atokowa Advantage: Case study of Operation and System (Strategy and Decision-Making)

a. Strategy and Decision-Making

The Akotowa Advantage involves operations management of retail outlets to possess some responsibility for every activity within the organization, which contribute in the effective production of products. It is obvious that the basic responsibility of operations management team is to understand the objectives to achieve. It implies the understanding of judging the performance of the operation at different levels from broad and strategic to more operational performance objectives (Hakes, 1991). As far as the decision-making model of the company is concerned, it is identified that organization has been using hierarchical approach for the strategy and decision-making at the management level. Therefore, the operation as well as strategic management of the company is regarded prior to implementing new program within the organization. However, the hierarchical level of decision-making in the organization has been as follows:  Professional assignment writing by Qualified Writers UK

1. Techniques of Soft Systems Methodology                                                       

Managing the systems and operation effectively and efficiently has been the significant issues in the Atokowa Advantage. Analyzing these issues in the Atokowa Advantage requires choosing specific method. Therefore, soft system analysis method can be used to analyze the system and operation issues in the organization. The reason to choose this method is that it is convenient in creating models based on system principles. Thus, soft system methodology assists in constructing the conceptualization in the managers of the company regarding emerging issues and problems in the organization (Warwick, 2008).

a. CATWOE Analysis

In order to identify the system and operation management issues in Atokowa Advantage, it is essential to use CATWOE model for analysis and evaluation of techniques utilized in the system (Cadle et al., 2010). This section of the paper is illustrating the brief analysis of CATWOE model in the perspectives of Atokowa Advantage.


Atokowa Advantage has been facing issues in handling the consumers because the organization is utilizing paper and manual work to manage operations of business (Wilson, 2001).


The operational manager of Atokowa Advantage, Lachlan Atokowa, is found accountable for inappropriate implementation of issues regarding system and operations management (Cadle et al., 2010).

Transformation Process

The database system implemented for the systems and operations management is found to be failed in supporting business accounts because it consumes sufficient time along with efforts from employees and management of the retail outlets (Cadle et al., 2010).


The main issue within the Atokowa Advantage is relevant to business consumers due to which it can be said that there is a need to invest in technology. This investment can help the considered organization to handle accounts while increasing sales (Wilson, 2001).


The owner of the changing situation within the case study of Atokowa Advantage is Hayley. She suggested Paul to update ASIS but she faces challenges in providing and implementing of suggestions in the form of convincing the owner of the Atokowa Advantage (Wilson, 2001; Cadle et al., 2010). 


The policies of Atokowa Advantage along with the decisions of owners are the main challenges for the implementation of suggested strategies provided by Hayley (Wilson, 2001). 

b. Rich Picture Building

Rich picture building is identified as one of the soft system methodologies exploited for recognizing the issues within any organization (Horan, 2000). Rich picture building technique is also defined as graphical technique through which most likely problem within any organization can be demonstrated by the means of drawing pictures and shapes (Tudor& Tudor, 1995). The benefit of using this technique for identifying the issues is that it motivates participants and group conversation, which causes identification of the problems along with suggesting probable solutions for the problem (Tan, 2002). Rich picture is also form of informal drawings and do not possess any formal syntax. Therefore, they provide as medium to assist users elaborate their areas to developers and managers. They are able to do this by utilizing the symbols and illustrative conventions to show specific situation in a way that is comprehensive for the users (Horan, 2000). 

This rich picture building can be used for analyzing the Atokowa Advantage customer operation service. Customer operation service within Atokowa Advantage is comprised of number of steps and processes, which occurs in the result of flow of all activities. Consequently, the customer service process of the organization is composed of various situations in which customers are found having direct interaction with the representatives of the organization. The rich picture building technique analysis made below identifies that the problem is in handling the customers. The rich text analysis made below show that the customer operation service is slow in terms of satisfying and entertaining the customers at the stores.


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