You are required to research COCA COLA and write a report on the organisation’s management of innovation and change.The report should be structured in the following way (marks allocated to each section are indicated):1. Title PageTitle of the organisation studied; your name and student number;2. Contents PageList of content together with page numbers3. Executive Summary (5%)A concise but well-rounded summary of the key findings from each section of the report.
NOTE: This should not be an outline of contents4. Introduction to the organisation (10%)This section should contain a general introduction to, and brief history of, the organisation and include a description of its products, services, markets, competitors and key environmental information as well as mission, vision and objectives. Also, include an indication of potential drivers for innovation and change within the organisation.5. Innovation within the organisation (10%)Critically analyse the type of innovation found within the organisation eg product/service innovation, process innovation, paradigm innovation and/or position innovation.6. Management OF the innovation process (25%)Evaluate how the organisation manages the innovation process. This may contain an analysis of the innovation strategy adopted by the organisation (and/or its competitors) and how this fits with the overall business strategy, as well as its approach to the management of innovation. Details may include how effectively they search for innovative ideas, select relevant projects and implement innovation within the organisation as well as how they reap benefits from innovation.7. Management FOR innovation (25%)Critically analyse how management within the organisation encourages an ethos for creativity and innovation. For example this section may include details on the organisational culture, values, structure, leadership style etc.8. Conclusion and Recommendations (15%)Conclude by evaluating the effectiveness of innovation management within the organisation and provide recommendations on how the organisation can improve its innovation management practices to maintain a competitive advantage for the future.9. List of referencesAs well as providing citations within the text you must produce an alphabetical list of all sources cited within the body of the report.10. Appendices (if any)Read More